The New Road Residence
An Elegant Tale of British History
Written by Reemé Idris
Photography courtesy of The New Road Residence

ostem founder James Brown and Artistic Director Christie Fels have transformed an 18th-century Georgian townhouse into a curated residence. The three bedroom house is available to book for short and long stays, whilst making the fine linens, art, furniture, books and objects that are found inside available for sale too.

  • Luxury
  • 33 New Road Whitechapel, London
  • UK

    Based in the Myrdle Street conservation area off Whitechapel Road, the wisteria-clad entrance marks a doorway to an elegant tale of British history and sublime comfort. Originally built for a shipping merchant, then later a linen draper’s shop, this latest incarnation avoids major architectural invention in its meticulous refurbishment. The original stripped wide pine floorboards, framework and stone flooring are complemented by

    an earthen colour palette found throughout all four floors of the private home. The west-facing garden, which is overlooked by bay windows on lower, first and second floors, can be entered via the summer house or the second dining area, adjoining an open-plan, basement kitchen. Functional homewares by Labour and Waitaccompany Viennese glassware from J. & L. Lobmeyr plus specially commissioned ceramic crockery by Skye Corewijn.

    Hostem's gentle interpretation of a shoppable residence invites guests to enjoy a slice of calm in the middle of East London.

    Bedrooms follow in autumnal tones of warm red and deep green, dressed with crushed Italian bed linen and goose down duvets from Novegr. The master bedroom’s en-suite bathroom features a freestanding copper bath; whilst on the third floor a tiled shower room services two more double bedrooms.


    With working fireplaces on every floor and a deliberate absence of television, it’s an ideal setting to peruse the fireside selection of reading material chosen by Dr Clayton Littlejohn, including “Ovid’s Heroines” by Clare Pollard and “Can Such Things Be?” by Ambrose Bierce. The Georgian pantry is stocked daily with fresh produce from nearby Leilas, whilst the wine cellar is taken care of by Primeur restaurateur Jeremie Cometto-Lingenheim. Hostem’s gentle interpretation of a shoppable residence invites guests to enjoy a slice of calm in the middle of East London, introducing a wealth of culture amongst the beautifully restored nooks and crannies.

    By Published on Jun 27 2017