A centrally located hotel that re-invests its profits into education, training and entrepreneurship within the local economy.
Written by Jacquelyn Lumley
Photography Courtesy of Casa Flora
anoramic volcanoes surround the small colonial city of Antigua, Guatemala. The bohemian town is rich in historical architecture and plays host to a booming culinary scene. Known for longstanding traditions in artistry and religion, Antigua is a must-visit that will take you back in time.
In 1979 UNESCO declared Antigua a world-heritage site. This assertion of preservation has allowed Antigua to flourish with tourism while still remaining remarkably authentic. There are plenty of hotels to choose from but one give-back concept stands out from the rest. Good Hotel Antigua is a centrally located hotel that re-invests its profits into education, training and entrepreneurship within the local economy. A stay at Good Hotel connects travelers with the destination while offering a premium hotel experience and the opportunity to contribute to the local community.
The Good Group is a hospitality concept based out of the Netherlands. The idea for a give-back hospitality group was conceptualized by CEO Marten Dresen on a trip to Guatemala in 2006.
Dresen was stricken with a deep love for the land and couldn’t help but notice the intense divide that strikes a tourist economy and its local inhabitants. First came the creation of his NGO, Niños de Guatemala, which has successfully built and developed 3 schools for Guatemalan children from low-income families. Soon recognizing that education is nothing without a thriving local economy, he was inspired to develop a unique training program for both educated students and unemployed locals. What sets his concept apart from the ever-growing trend of social enterprises is the direct connection to the surrounding community. Guests are welcome to experience this community through tours to the school that the hotel group built, or by engaging in a conversation with any of the staff members, many of which attended the school or are single mothers from the area.
The hotel is situated on a quiet street centrally located in town. The design is fresh and clean with a definite ode to Guatemala’s importance on quality goods and artistry. Good Hotel showcases local talents while helping to modernize the skill sets of those of which they employ. The combination of handmade details and an airy open terrace fills the void of comfort and security and ignites the connection travelers seek while traveling abroad.
The space invites guests to kick back and experience Guatemala. The rooms feel like home and invite both long-term stays or quick uplifting breaks. Overall the hotel atmosphere rejuvenates guests and the give-back culture is the cherry on top. Good Hotel is paving the way with a sensible alternative to travel. The hospitality group speaks to the modern traveler with an authentic and action-oriented tone. Guests are encouraged to bring their experience to the next level by engaging in committed volunteer efforts with Niños de Guatemala. It feels good to do good, so step up your game and plan your next vacation with a purpose.