Ham On Wheel
Barcelona
Project by
Form & Co

Spanish studio Form & Co designed the graphic identity of Ham on Wheels, a new concept restaurant  of premium fast-food, specializing in baked bread with tomato and ham, set in bicycle culture.

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The logo is resolved stressing the word “on”, to make an obvious pun on the name with “ham”, while a typical graphic resource of business “on wheels” was used.

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In addition, other elements have been designed in the space projected by designer Chu Uroz- such as decorative hams hanging from the ceiling, road markings that serve as signals, or cards and coasters.

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By Published on Mar 03 2015
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